How To Be a Media Slut (In a Good Way!)
Michelle Leder
Even if you have the best content on the planet — maybe even the universe — it doesn’t mean much if nobody else notices it. And by nobody, we mean your friends and relatives, even co-workers as nice and supportive as they may be. They may enjoy a post, Tweet it or even post a comment, but unless they have their own hugely successful site or a huge following on Twitter, chances are that your hard work will disappear into the vast ether.
It doesn’t have to happen this way. In my session on Saturday at 5:15 pm (just before happy hour!), I’ll talk about ways to get influential people to pay attention to your site. Think of it as a crash-course in public relations without having to shell out a $10,000 a month (or more since $10K a month in NYC doesn’t buy much) for some tech-savvy Public Relations firm.
Why take advice from me? Because by working my contacts and providing solid original content, I’ve managed to get lots of media attention from major outlets — CNN, BusinessWeek, the Financial Times and the Wall Street Journal to name a few — without spending a single dime on a Public Relations firm or consultant.
Now there’s a fine line between making yourself available and being a slut (the bad kind). Everyone likes the former, but few people like the latter, other than other overly self-promotional hacks.
