WordCamp New York City 2009

November 14–15, 2009
...was awesome!

media Tag archive

How To Be a Media Slut (In a Good Way!)

Photo of Michelle Leder

Michelle Leder

Even if you have the best content on the planet — maybe even the universe — it doesn’t mean much if nobody else notices it. And by nobody, we mean your friends and relatives, even co-workers as nice and supportive as they may be. They may enjoy a post, Tweet it or even post a comment, but unless they have their own hugely successful site or a huge following on Twitter, chances are that your hard work will disappear into the vast ether.

It doesn’t have to happen this way. In my session on Saturday at 5:15 pm (just before happy hour!), I’ll talk about ways to get influential people to pay attention to your site. Think of it as a crash-course in public relations without having to shell out a $10,000 a month (or more since $10K a month in NYC doesn’t buy much) for some tech-savvy Public Relations firm.

Why take advice from me? Because by working my contacts and providing solid original content, I’ve managed to get lots of media attention from major outlets — CNN, BusinessWeek, the Financial Times and the Wall Street Journal to name a few — without spending a single dime on a Public Relations firm or consultant.

Now there’s a fine line between making yourself available and being a slut (the bad kind). Everyone likes the former, but few people like the latter, other than other overly self-promotional hacks.

Advanced Themes and Media Blogging

Photo of Noel Jackson

Noel Jackson

Want to build a theme that acts more like a web application? Need to analyze image width, height, and color? On Saturday, I’ll be talking about advanced theme building techniques. Using the popular P2 and the about-to-be-released Duotone as case studies, I’ll take you through the code and explain how these ideas flourished into something tangible. Your mind will be flooded with talk of ajax, filters, actions, and color analysis. It’s going to be a blast!

However, if you’re one that just wants to get that content published, you’ll be pleased to know that I’m also going to have a separate session in the Blogger track about blogging with media. Images, video, sound – I’m going to cover it all. We’ll browse through my favorite media-centric themes, plugins, and you’ll get a quick tour of Duotone. By the end you’ll know all their is about getting that rich media onto your site.

This is going to be an amazing WordCamp. It will be a pleasure to meet all of you and share a little bit of my world with you.

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